UPPER END HOMES
(In the Naperville, Plainfield, Oswego market an “Upper End Home” would generally be defined as a home priced from approximately $550,000 - $1,OOO,OOO PLUS)
- WHAT IS AN UPPER END BUYER LOOKING FOR?
- They have generally met their general requirements for square footage and their focus is more than likely on: quality, luxury amenities, style, setting, privacy, spaciousness, sophistication, ambiance, and what ever else their budget will allow. In other words they want it all. It’s about “Life Style, Emotional Appeal and Making a Statement! Sometimes they are concerned about resale, but sometimes they don’t care about resale. This means that they will sometimes design floor plans which are unique to their wants and needs, but may not be suitable for the lifestyles of the general public. Also, they may sometimes put in extremely expensive amenities that they want but that may actually hurt the resale value of the property.
- HOW DO YOU OPTIMIZE YOUR RETURN ON INVESTMENT?
An upper end buyer has certain features and amenities that they want, but if they want to optimize their investment they also have to be willing to consider the needs of their most likely future buyer. They have to have a good idea of:
- The profile of their most likely buyer (i.e. age, ethnicity, income level, likely family size and whether they are likely to have an extended family, entertainment requirements and vocational requirements as they might relate to the design or floor plan of the home.) If you don’t take these factors into consideration you may have a lovely luxury home, but you may be hard pressed to find a buyer. As a result, the resale value of the property may be substantially impacted.
- How Can Total Solutions Realty Help?
We understand:
“You don’t make money when you sell! You make money when you buy! If you buy the wrong house, on the wrong lot, with the wrong amenities or wrong floor plan you will not fair well on resale no matter how you market the home.”
Unlike most Real Estate Agencies, Total Solutions Realty is first and foremost owned by investors! From this vantage point we will make sure you get the home you want, but at the same time we will have an eye towards resale and optimizing your return on investment.