MIDRANGE HOMES

(In the Naperville, Plainfield, Oswego market a “Midrange Home” would generally be defined as a home priced from approximately $300,000 - $550,000).

  • WHAT IS A MIDRANGE BUYER LOOKING FOR?
    • Like an upper end buyer they would like luxury appointments, but first things first. Their first consideration has to be to meet the basic needs of their family for a home that is “large enough, and that is in a safe, desirable, convenient location.” Only after these needs have been meet can a buyer turn their attention to luxury amenities.
    • When considering “upgrades,” first consideration should always be given to “Structural Features.” This is because if they are not present they often can not be added, or even if they can be added the cost is often prohibitive.
    • They want value, but at the same time they want as many luxury features as they can afford.
  • HOW DO YOU OPTOMIZE YOUR RETURN ON INVESTMENT?
    • Know who your most likely buyer is.
    • Know what he will likely want VS what he will realistically be able to afford.
  • How Can Total Solutions Realty Help?
    Over the years, Larry Ballard (our Managing Broker/Owner) has developed an analytical method of decision making, which is taught to every Total Solutions Realty agent. In his book “TRUE WEALTH the Key to Riches and Happiness” he has two chapters which speak specifically to the question of “How to optimize your return on investment.” Through application of his systematic approach to buying property he can take the guess work out of the equation and show you how to consistently buy real estate that returns a higher return on investment than the norm for the area.